Hi! We are Byron and Soledad, the faces of the Noosa based family business Chapter Five (formerly known as Red Elk). Let us tell you a bit about us and our story;
It all began when we met at art school 25 years ago. In 2010, the fallout of the GFC had left us with no home, no car, and no money. We now had nothing to lose! We scraped together enough to purchase a clapped out old '96 Hyundai sports wagon. We drove with our 5-year-old daughter from Port Fairy to Port Douglas, selling our new 'message in a bottle' greeting gift, which paid for each leg of the journey. That great little trip built awareness of a fun new product. We established wonderful relationships with business owners all over the place, that remain to this day. We owe a lot to all of these people for supporting our creativity over the past 12 years.
Since its humble beginnings, Chapter Five has grown through countless hours of design, product testing, development and production, and long road trips! Our visual arts background, plus a passion for vintage design has enriched the development of each of our ranges. We take pride and enjoyment in our work, and a big splash of happiness, plus a whole lot of love, goes into all of our products.
As providers of home décor and gifting solutions for every occasion, we are a leading designer and wholesaler of giftware and homewares in Australia and abroad. We are dedicated to creating the latest gifting and home décor concepts, and bringing them directly to you! The quirky, fun nature of our products has been embraced by the gift market, and we are forever grateful for our broad array of stockists and customers throughout Australia and abroad who have supported our creative drive over the years, and for loving our products as much as we love creating them!
The core of our business is centred around happiness, which is the true source of love, health, wealth, and spiritual wellbeing. Our products deliver uplifting and inspirational messages of positivity, happiness, hope, fun, and gratitude, that truly make you feel good, and make a difference in people’s lives.
Our sustainable approach
We are proud to say that Chapter Five’s multi award winning gift and decor ranges are designed and hand crafted by us, and everything that we create is completely unique and original. Over the years we have been inspired by everything that Noosa and the ocean has to offer… Sun, sand, surf and its amazing natural beauty. We have created a multitude of gift and décor items from sustainably sourced beach inspired objects, including driftwood, coral and seashells.
Creating products that are not only good for the body and soul, but also the environment, has always been very close to our hears. Read more about our values and our eco friendly approach.
Our story in SALT Magazine
Read the full story here [page 28-31]